HERE IT IS! DARE TO MATTER Book Trailer

HERE IT IS! DARE TO MATTER Book Trailer

Like a movie trailer, a book trailer offers a multi-sensory experience which communicates the purpose of the book. This trailer distills the book's 340 pages into 180 seconds. As you will see and hear, there are multiple components in creating a trailer. I started...

Through the Eyes of a Doula: A Pandemic-Induced Prayer

Through the Eyes of a Doula: A Pandemic-Induced Prayer

“Next time, do bring them in sooner; will you?” Dr. Poster turned to me, the doula, as he readied his supplies to deliver the shaking, first- time mom I had just accompanied. Now with one centimeter left to her labor, I had done what my lady asked of me— to keep her...

Who Gets To Matter?

Who Gets To Matter?

“If everyone matters, then no one does,” said Ayala, my eighteen-year old. “In order for one to matter more, doesn’t someone else have to matter less?” And in her mind, she was thinking about a celebrity YouTuber…

Small Pleasures, Big Life

Small Pleasures, Big Life

We struggle with them, but they are a blessing. No, I’m not referring to our children. I am thinking about our appetites. While we often think our appetites for food or any kind of pleasure are insatiable, I have learned that this is not so. There is a point at which...

My Café: The Write Fix

My Café: The Write Fix

Cafés. There are more than 35,000 of them in America, representing a market value of $45 billion. And if I was marketing a café, I’d be tempted to feature the clip that I recently saw; perhaps you did, too. This clip – with almost three minutes of images, music, and...

WHY DID I NOT WANT TO WRITE THIS BOOK?

WHY DID I NOT WANT TO WRITE THIS BOOK?

I know. That’s not how this question usually sounds. Authors are supposed to answer – are expected to answer – the opposite: Why Did You Write This Book? The one-sentence answer: I started out writing a different book; not this one that ultimately became a memoir,...

Shifra’s New Book

Waiting for the world to tell you that you matter?

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