by Shifra Malka | Jun 30, 2020 | Blog
Cafés. There are more than 35,000 of them in America, representing a market value of $45 billion. And if I was marketing a café, I’d be tempted to feature the clip that I recently saw; perhaps you did, too. This clip – with almost three minutes of images, music, and...
by Shifra Malka | Jun 22, 2020 | Blog
What Does This Book Mean For You? Thirty-three million people have been told to stay home, not to come to work: “You are not essential. You don’t matter.” For me, this was not a new message. Early on in my life, I was told that I resembled my personality-disordered...
by Shifra Malka | Jun 12, 2020 | Blog
I know. That’s not how this question usually sounds. Authors are supposed to answer – are expected to answer – the opposite: Why Did You Write This Book? The one-sentence answer: I started out writing a different book; not this one that ultimately became a memoir,...
by Shifra Malka | Jun 9, 2020 | Events
THE DARE TO MATTER AUDIOBOOK LAUNCHES! On May 13, 2020, the audiobook launched. Plans for the launch of the paperback and e-book had to be scrubbed and delayed to the Fall, thanks to our pandemic. But the audiobook was ready … and so was the crew. In a virtual...
by Shifra Malka | May 5, 2020 | Dare to Matter
“If your book could be compared to something” was the unconventional question…and it got a quirky answer. IF MY BOOK: Dare to Matter: Lessons in Living a Large Life, Shifra...
