by Shifra Malka | Jul 14, 2020 | Blog
“If everyone matters, then no one does,” said Ayala, my eighteen-year old. “In order for one to matter more, doesn’t someone else have to matter less?” And in her mind, she was thinking about a celebrity YouTuber whose mattering feeds off audiences who willingly... 
by Shifra Malka | Jul 7, 2020 | Blog
We struggle with them, but they are a blessing. No, I’m not referring to our children. I am thinking about our appetites. While we often think our appetites for food or any kind of pleasure are insatiable, I have learned that this is not so. There is a point at which... 
by Shifra Malka | Jun 30, 2020 | Blog
Cafés. There are more than 35,000 of them in America, representing a market value of $45 billion. And if I was marketing a café, I’d be tempted to feature the clip that I recently saw; perhaps you did, too. This clip – with almost three minutes of images, music, and... 
by Shifra Malka | Jun 22, 2020 | Blog
What Does This Book Mean For You? Thirty-three million people have been told to stay home, not to come to work: “You are not essential. You don’t matter.” For me, this was not a new message. Early on in my life, I was told that I resembled my personality-disordered... 
by Shifra Malka | Jun 12, 2020 | Blog
I know. That’s not how this question usually sounds. Authors are supposed to answer – are expected to answer – the opposite: Why Did You Write This Book? The one-sentence answer: I started out writing a different book; not this one that ultimately became a memoir,... 
